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Universities and rankings claims

Universities and rankings claims

Six UK universities have been forced to correct marketing claims based on rankings and other performance tables. The decision by the Advertising Standards Authority highlights two marketing issues within the sector. First, is the huge importance that many universities...

How should business schools promote rankings?

Many business schools use third party rankings across their marketing activities. But with new research calling for changes to the way that rankings are compiled, have business schools become too reliant on them? Or is there a smarter way to use them in promoting...