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Promoting business schools shouldn't feel this hard
Fighting for budget, proving ROI to sceptical leadership, being asked to do more with less. All while navigating internal politics, dealing with the impact of AI, and dealing with conflicting priorities.
These are just some of the challenges we uncovered in our latest Knowing Me Knowing You study.
Drawing on insights from 59 senior practitioners across 15 countries, the report examines issues faced by marketing and communications in business education. Alongside our partners, EFMD and CarringtonCrisp, we share insights and make recommendations for action.
Actionable insights. Real solutions. Ready to use straight away