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Kick Start Your PR

Your first international media campaign

– in just two months

  • Does your business school get little or no coverage in international media?

  • Do journalists overlook your business school’s stories?

  • Would a stronger relationship with business education reporters be helpful?

About you

You might have great press visibility in your home country, but you want to raise your profile on the international stage.

Or you might have tried to interest the international media, but they are refusing the take the bait.

Perhaps you look at other business schools and think: “Why don’t we get mentioned in the media?”

How other schools are benefitting from an international media profile

By generating international press coverage, other schools are:

  • Generating valuable third-party endorsement for their programmes and activities
  • Getting featured in outlets that are known to influence student choice
  • Becoming known as leaders in their areas of expertise
  • Strengthening their online visibility, increasing website clicks and enquiries
  • Building a bank of powerful assets to share and re-share on social media, boosting sales and marketing campaigns.
  • These schools are seeing more leads, greater awareness amongst potential partners and funders, and increased engagement within industry and the community.

Getting international media coverage is tricky:

  • Journalists are extremely busy and time-poor – getting their attention is hard
  • Reporters are extremely focused on their readers – they don’t want self-promoting stories
  • You are competing against a host of organisations – it’s easy to be overlooked
  • The bar for media coverage is higher than ever – weak stories won’t cut it.

The secrets of international media relations

There is a proven way to achieve the profile that you want.

Our Kick Start Your PR programme gets business schools off to a flying start.

Over two months, we will deliver your first international PR campaign, generate six pieces of press coverage, and introduce you to six key journalists.

Kick Start Your Media Relations Programme

Our programme will give you:

  • A focus on what you want to achieve, rather than generating media coverage for the sake of it
  • Clarity on who you are targeting, so that you don’t end up communicating with the wrong people
  • Strong messages based on your expertise, rather than being all things to all people
  • A target list of the right journalists and outlets for you, rather than a scattergun approach
  • Insider information on what makes a story newsworthy
  • An understanding of how to choose strong supporting information, to increase your chances of coverage
  • Introductions to key journalists, meaning that you can build relationships
  • Stronger media pitches, which are less likely to be rejected
  • High-level advice to spokespeople and your team on how to react to opportunities.

If you are ready to start or improve your business school’s international media profile, get in touch today.


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Read how we helped the University of Exeter kickstart their PR