Helping business schools to build powerful reputations
MAKE A BIGGER IMPACT
How would you feel if your school achieved regular, positive media coverage in top international news outlets? How much easier would your job be if you had a smooth flow of quality content to engage and inspire your audiences? What if you could achieve all of this with your existing commitments and resources?
Business school marketing communications teams have to cope with multiple pressures. Many are under-funded and under-resourced, but they also have a host of internal demands on their time. Against this backdrop, it’s difficult to find the time and energy to focus on the activities and practices that will deliver the best impact.
That’s where we can help.
We are on a mission to help business school marketing communications teams to make the best use of their resources – and ultimately make a bigger impact. As business school PR specialists, we help you to:
- Unblock any barriers to communications within your organisation and create a flow of newsworthy stories and content
- Cut down unnecessary re-working by educating internal stakeholders about what external audiences want
- Be laser-focused on your expert strengths and objectives – rather than communicating for communications’ sake
- Identify the strongest angles in academic research and demonstrate their relevance for lay audiences
- Be more targeted in your media relations and open more doors to journalists
- Feel confident and clear about your process and results
Business School PR Specialists
“Roe Communications has transformed our visibility among business education media. They have helped us build a position in the media as an independent source of global market intelligence, trusted by international business schools to help them build sustainable futures.”
Andrew Crisp, Founder of CarringtonCrisp
“I cannot recommend Vicki and Toby highly enough. Not only do they have incredible sector specific expertise, experience and contacts, they are the nicest and most patient and understanding team to work with. They’ve made a big difference to our press coverage and awareness of our work and that of our startups. A huge thank you!”
Amy Lothian, Head of Marketing and Communications, Oxford Foundry, University of Oxford
One of the key ingredients to getting press coverage is to develop effective working relationships with journalists – find out how you can make yours stronger.
Many business schools are considering media relations to raise brand awareness. But you can throw time and money at it – without seeing tangible results.
Business schools often increase their output when they are trying to get more press coverage. But the results don’t often justify the effort.
Media relations can help your business school build a powerful reputation, but there are numerous misconceptions about what it’s all about.
Taking too long to get media announcements out, working on non-critical activities and pushing stories that aren’t newsworthy are just some of the things that can drain your PR team’s time – and take their focus away from what’s really important.
Most business schools want to use academic insights to engage external audiences – but the journey from faculty desk to external channels is often bumpy.
Many business schools don’t realise that they are sometimes using practices that will actually reduce the chances or even harm their ability to achieve consistent press coverage.