07789 698 630 info@roecomms.com

Helping business schools to build powerful reputations

MAKE A BIGGER IMPACT

How would you feel if your school achieved regular, positive media coverage in top international news outlets? How much easier would your job be if you had a smooth flow of quality content to engage and inspire your audiences? What if you could achieve all of this with your existing commitments and resources?

Business school marketing communications teams have to cope with multiple pressures. Many are under-funded and under-resourced, but they also have a host of internal demands on their time. Against this backdrop, it’s difficult to find the time and energy to focus on the activities and practices that will deliver the best impact.

That’s where we can help.

We are on a mission to help business school marketing communications teams to make the best use of their resources – and ultimately make a bigger impact. As business school PR specialists, we help you to:

  • Unblock any barriers to communications within your organisation and create a flow of newsworthy stories and content
  • Cut down unnecessary re-working by educating internal stakeholders about what external audiences want
  • Be laser-focused on your expert strengths and objectives – rather than communicating for communications’ sake
  • Identify the strongest angles in academic research and demonstrate their relevance for lay audiences
  • Be more targeted in your media relations and open more doors to journalists
  • Feel confident and clear about your process and results
Business school pr specialists

SOLUTIONS

Business School PR Specialists

Kick Start Your PR

A starter programme for schools who want to build their reputation, but don’t know where to start.

Reboot Your Reputation

A fast-impact programme for schools who want to refresh and review their PR.

Accelerate Your Reputation

A 12-month programme to help business schools achieve sustainable reputation.

Supercharge Your Content

A programme to put the foundations in place.

Business School Content Generator

A 12-month programme to help schools produce a smooth, quality flow of content.

Launchpad

A short-term programme for when you need a one-off launch of research or a book.

“I work closely with Roe Communications to strengthen Saïd Business School’s engagement with the media. Vicki and Toby are creative and energetic partners, with excellent media contacts.” Jeevan Vasagar, Head of Media Relations, Saïd Business School, University of Oxford

“Roe Communications has transformed our visibility among business education media. They have helped us build a position in the media as an independent source of global market intelligence, trusted by international business schools to help them build sustainable futures.”

Andrew Crisp, Founder of CarringtonCrisp

“I cannot recommend Vicki and Toby highly enough. Not only do they have incredible sector specific expertise, experience and contacts, they are the nicest and most patient and understanding team to work with. They’ve made a big difference to our press coverage and awareness of our work and that of our startups. A huge thank you!”

Amy Lothian, Head of Marketing and Communications, Oxford Foundry, University of Oxford

Person reading news headline

How to get your business school into the press

It’s not easy getting your business school into the press. But by saying ‘yes’ to too many things, you could be making life more difficult.

Considering PR for your business school? Do these 3 things first

Many business schools are considering media relations to raise brand awareness. But you can throw time and money at it – without seeing tangible results.

Business school press coverage

Why doing more of the same won’t get you better press coverage

Business schools often increase their output when they are trying to get more press coverage. But the results don’t often justify the effort.

Consistency is the key to business school media relations

Why consistency counts in business school media relations

Consistency is the most under-rated media relations tool – and yet it is essential to building your reputation.

Myth-busting: six media relations myths that you need to stop believing

Media relations can help your business school build a powerful reputation, but there are numerous misconceptions about what it’s all about.

Five proven ways to save time on your business school PR

Taking too long to get media announcements out, working on non-critical activities and pushing stories that aren’t newsworthy are just some of the things that can drain your PR team’s time – and take their focus away from what’s really important.

The Dos and Don’ts of using alumni in your media relations

Business schools are a goldmine of alumni stories, but to make them work for you in the media, you need to get a few things right first.

Five ways to engage your faculty in content production

Most business schools want to use academic insights to engage external audiences – but the journey from faculty desk to external channels is often bumpy.

Stop doing these things now if you want better press coverage

Many business schools don’t realise that they are sometimes using practices that will actually reduce the chances or even harm their ability to achieve consistent press coverage.

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