Helping business schools to build powerful reputations
MAKE A BIGGER IMPACT
How would you feel if your school achieved regular, positive media coverage in top international news outlets? How much easier would your job be if you had a smooth flow of quality content to engage and inspire your audiences? What if you could achieve all of this with your existing commitments and resources?
Business school marketing communications teams have to cope with multiple pressures. Many are under-funded and under-resourced, but they also have a host of internal demands on their time. Against this backdrop, it’s difficult to find the time and energy to focus on the activities and practices that will deliver the best impact.
That’s where we can help.
We are on a mission to help business school marketing communications teams to make the best use of their resources – and ultimately make a bigger impact. As business school PR specialists, we help you to:
- Unblock any barriers to communications within your organisation and create a flow of newsworthy stories and content
- Cut down unnecessary re-working by educating internal stakeholders about what external audiences want
- Be laser-focused on your expert strengths and objectives – rather than communicating for communications’ sake
- Identify the strongest angles in academic research and demonstrate their relevance for lay audiences
- Be more targeted in your media relations and open more doors to journalists
- Feel confident and clear about your process and results
Business School PR Specialists
Jeevan Vasagar, Head of Media Relations, Saïd Business School, University of Oxford
“Roe Communications has transformed our visibility among business education media. They have helped us build a position in the media as an independent source of global market intelligence, trusted by international business schools to help them build sustainable futures.”
Andrew Crisp, Founder of CarringtonCrisp
“I cannot recommend Vicki and Toby highly enough. Not only do they have incredible sector specific expertise, experience and contacts, they are the nicest and most patient and understanding team to work with. They’ve made a big difference to our press coverage and awareness of our work and that of our startups. A huge thank you!”
Amy Lothian, Head of Marketing and Communications, Oxford Foundry, University of Oxford
Annelaure Oudinot Guilloteau, Communications Director at Grenoble Ecole de Management
Get better media coverage for your business school in 2024 by focusing on your why, understanding what journalists want and working out how to engage with them.
By focusing on its key strengths, Sasin School of Management has been able to carve out an international reputation as a business education study destination.
Being clear on your objectives is the first step to an impactful PR campaign. Without having clear PR objectives from the outset, you will not be able to show how your campaign contributes to your school’s growth overall. And it might make you re-assess…
By prioritising quality over quantity and doubling down on newsworthy stories, Grenoble Ecole de Management succeeded in increasing awareness via international media outlets.
Positive press coverage can bring multiple benefits for your business school, but starting off on the right foot is essential to success. But when you commit to PR, it’s important to start off on the right foot.
In 2022, the competition for prospective business school students is hotter than ever. But having a positive media profile will make it easier to convince would-be applicants.
If you want to get your business school into the media, you will need to pitch stories to a journalist. We show you the steps you need to take for success.
One of the key ingredients to getting press coverage is to develop effective working relationships with journalists – find out how you can make yours stronger.
Many business schools are considering media relations to raise brand awareness. But you can throw time and money at it – without seeing tangible results.
Business schools often increase their output when they are trying to get more press coverage. But the results don’t often justify the effort.
Media relations can help your business school build a powerful reputation, but there are numerous misconceptions about what it’s all about.
Taking too long to get media announcements out, working on non-critical activities and pushing stories that aren’t newsworthy are just some of the things that can drain your PR team’s time – and take their focus away from what’s really important.
Most business schools want to use academic insights to engage external audiences – but the journey from faculty desk to external channels is often bumpy.
Many business schools don’t realise that they are sometimes using practices that will actually reduce the chances or even harm their ability to achieve consistent press coverage.