Ian Fenwick is Director of Sasin School of Management in Bangkok and Professor of Marketing. Established in 1982, Sasin was the first school in Thailand to earn international accreditation. Sasin’s focus is to inspire.connect.transform for a better, smarter,...
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
All business schools want to attract new applicants. And the GOOD NEWS is that the demand for business schools is rising. The Graduate Management Admission Council (GMAC) found in its recent report that the international candidate volume for MBA programmes...
A strong PR toolkit is vital for getting your business school into the media. Imagine the scene A business school communications department gets an email. The Financial Times wants to speak to one of their specialist Masters students for an interview this...
With business schools still recruiting students remotely, many are considering PR – specifically media relations – to raise brand awareness. Getting coverage online or on radio/TV is a great way to get in front of your audiences. But business...
Bill Gates once said, “If I was down to the last dollar of my marketing budget I’d spend it on PR!” But with the current crisis, business school marketing budgets are stretched and teams pulled in different directions Taking too long to get media announcements out,...
