Introduction Sasin School of Management had good media visibility in its home country of Thailand but recognised that it needed a bigger international profile to compete with other schools. The school was established in 1982 through a collaboration between...
When business schools first approach us about PR, they often have a specific project in mind. A typical conversation might go like this: “We are holding an event next month – can you help us get some media coverage?” “It’s our 50th anniversary next year;...
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
Most business schools want to get more press coverage. But if you are a busy marketing communications director, you’ll know that this is often easier said than done. Looking at your diary today, you could be: Facilitating a marketing team meetingCarrying...
Getting your business school featured in the press can seem like an uphill struggle. You meet weekly with internal teams. Faculty send you a stream of stories. You issue regular press releases. Still, you are struggling to get journalists to take...
The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already initiated communications with staff, students, partners and clients on their...
