by admin | Jul 1, 2025 | Focus
Making a business school stand out from the crowd is a perennial challenge for marketing communications teams. Our latest survey of business school marketing communications professionals (2024), conducted in collaboration with CarringtonCrisp and EFMD, found that 75%...
by admin | Sep 18, 2024 | Focus, Impact
Magda is Head of Marketing and Communications at EFMD – the global management development network – where she oversees the development and implementation of external communication strategies for all EFMD activities. 1. Can you give us a bit of your...
by admin | May 15, 2024 | Focus, Impact
In business school communications, time reigns supreme as the ultimate currency. As renowned jazz musician Miles Davis once asserted, “Time isn’t the main thing. It’s the only thing.” Even decades after his passing, Davis’s wisdom...
by Toby Roe | Mar 6, 2024 | Focus, Impact
A few years back, we received a call from the Head of PR at a prominent business school. The request: to promote a major report on the greenest cities worldwide. The catch? The launch was scheduled for the next week, leaving us minimal time to prepare. We’re...
by admin | Jan 9, 2024 | Access, Angles, Focus
Ever envy those business schools that always seem to be in the media while your emails to journalists play hide and seek? Getting media coverage isn’t easy, but there are big benefits. Creating a positive profile in the right outlets makes all your other...
by Toby Roe | Jun 22, 2023 | Access, Angles, Focus
Introduction Sasin School of Management had good media visibility in its home country of Thailand but recognised that it needed a bigger international profile to compete with other schools. The school was established in 1982 through a collaboration between...
