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How to get press coverage when you are snowed under

How to get press coverage when you are snowed under

Most business schools want to get more press coverage. But if you are a busy marketing communications director, you’ll know that this is often easier said than done.   Looking at your diary today, you could be: Facilitating a marketing team meetingCarrying...
How to get your business school into the press

How to get your business school into the press

Getting your business school featured in the press can seem like an uphill struggle.  You meet weekly with internal teams. Faculty send you a stream of stories. You issue regular press releases.  Still, you are struggling to get journalists to take...