Most business schools want to get more press coverage. But if you are a busy marketing communications director, you’ll know that this is often easier said than done. Looking at your diary today, you could be: Facilitating a marketing team meetingCarrying...
Getting your business school featured in the press can seem like an uphill struggle. You meet weekly with internal teams. Faculty send you a stream of stories. You issue regular press releases. Still, you are struggling to get journalists to take...
The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already initiated communications with staff, students, partners and clients on their...