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Bridgerton: 4 Surprising Lessons for Media Relations

Bridgerton: 4 Surprising Lessons for Media Relations

Relationships are key for business schools that want to embark upon media relations. Here at Roe Comms, we’ve been engrossed by the latest Season of Bridgerton, Netflix’s Regency smash hit. It follows eight Bridgerton siblings searching for advantageous matches on the...
3 ways to get better media coverage in 2024

3 ways to get better media coverage in 2024

Ever envy those business schools that always seem to be in the media while your emails to journalists play hide and seek? Getting media coverage isn’t easy, but there are big benefits. Creating a positive profile in the right outlets makes all your other...
More than words: how to pitch to journalists

More than words: how to pitch to journalists

If you want to get your business school into the media, you will need to pitch stories to a journalist. Being new to it, you might Google an article on constructing a winning pitch (there are plenty online). You might spend time crafting a headline-grabbing subject...
How to build stronger journalist relationships

How to build stronger journalist relationships

Imagine opening your laptop one morning to discover a really great piece of press coverage for your business school.  How do you feel? Excited? Proud? Satisfied? If, like us, you are motivated by making an impact for your school, probably all...