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More than words: how to pitch to journalists

More than words: how to pitch to journalists

If you want to get your business school into the media, you will need to pitch stories to a journalist. Being new to it, you might Google an article on constructing a winning pitch (there are plenty online). You might spend time crafting a headline-grabbing subject...
How to build stronger journalist relationships

How to build stronger journalist relationships

Imagine opening your laptop one morning to discover a really great piece of press coverage for your business school.  How do you feel? Excited? Proud? Satisfied? If, like us, you are motivated by making an impact for your school, probably all...