Business schools are treasure troves of research on business, management and leadership. They cover many topics from diversity to productivity, family enterprise to innovation, sustainability to technology transformation. Despite this, business schools still struggle...
Relationships are key for business schools that want to embark upon media relations. Here at Roe Comms, we’ve been engrossed by the latest Season of Bridgerton, Netflix’s Regency smash hit. It follows eight Bridgerton siblings searching for advantageous matches on the...
Ever envy those business schools that always seem to be in the media while your emails to journalists play hide and seek? Getting media coverage isn’t easy, but there are big benefits. Creating a positive profile in the right outlets makes all your other...
Introduction Sasin School of Management had good media visibility in its home country of Thailand but recognised that it needed a bigger international profile to compete with other schools. The school was established in 1982 through a collaboration between...
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
If you want to get your business school into the media, you will need to pitch stories to a journalist. Being new to it, you might Google an article on constructing a winning pitch (there are plenty online). You might spend time crafting a headline-grabbing subject...
