Ever envy those business schools that always seem to be in the media while your emails to journalists play hide and seek? Getting media coverage isn’t easy, but there are big benefits. Creating a positive profile in the right outlets makes all your other...
Introduction Sasin School of Management had good media visibility in its home country of Thailand but recognised that it needed a bigger international profile to compete with other schools. The school was established in 1982 through a collaboration between...
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
If you want to get your business school into the media, you will need to pitch stories to a journalist. Being new to it, you might Google an article on constructing a winning pitch (there are plenty online). You might spend time crafting a headline-grabbing subject...
Imagine opening your laptop one morning to discover a really great piece of press coverage for your business school. How do you feel? Excited? Proud? Satisfied? If, like us, you are motivated by making an impact for your school, probably all...
When business schools are trying to improve their press coverage, they often focus on increasing their output – especially when they want quick results. More press releases, wider press lists, multiple topics, a bigger list of spokespeople. But consider…...
