If you want to get your business school into the media, you will need to pitch stories to a journalist. Being new to it, you might Google an article on constructing a winning pitch (there are plenty online). You might spend time crafting a headline-grabbing subject...
Imagine opening your laptop one morning to discover a really great piece of press coverage for your business school. How do you feel? Excited? Proud? Satisfied? If, like us, you are motivated by making an impact for your school, probably all...
When business schools are trying to improve their press coverage, they often focus on increasing their output – especially when they want quick results. More press releases, wider press lists, multiple topics, a bigger list of spokespeople. But consider…...
Business schools are a goldmine of alumni stories for media relations activity. At Roe Communications, we’ve pitched stories to the media about founders of exciting start-ups, alumni who are making huge policy decisions in government or public service, and people who...
