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How to get international media coverage in 2025

How to get international media coverage in 2025

One of the primary reasons business schools approach us is that they want to improve their coverage in the international media. Often they are very good at generating press coverage in their own country or region, either through their team or through an agency. But...
5 Questions with…Siân Phillips

5 Questions with…Siân Phillips

Siân is the editor of BusinessBecause, a website that publishes content about graduate management education and postgraduate business careers. She leads the editorial strategy for the site, managing a team of writers and content producers. 1. Can you give us a bit of...
Bridgerton: 4 Surprising Lessons for Media Relations

Bridgerton: 4 Surprising Lessons for Media Relations

Relationships are key for business schools that want to embark upon media relations. Here at Roe Comms, we’ve been engrossed by the latest Season of Bridgerton, Netflix’s Regency smash hit. It follows eight Bridgerton siblings searching for advantageous matches on the...
3 ways to get better media coverage in 2024

3 ways to get better media coverage in 2024

Ever envy those business schools that always seem to be in the media while your emails to journalists play hide and seek? Getting media coverage isn’t easy, but there are big benefits. Creating a positive profile in the right outlets makes all your other...

Promoting business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, being asked to do more with less. All while navigating internal politics, dealing with the impact of AI, and dealing with conflicting priorities.

These are just some of the challenges we uncovered in our latest Knowing Me Knowing You study.

Drawing on insights from 59 senior practitioners across 15 countries, the report examines issues faced by marketing and communications in business education. Alongside our partners, EFMD and CarringtonCrisp, we share insights and make recommendations for action.  

Actionable insights. Real solutions. Ready to use straight away