by Toby Roe | Jun 22, 2023 | Access, Angles, Focus
Introduction Sasin School of Management had good media visibility in its home country of Thailand but recognised that it needed a bigger international profile to compete with other schools. The school was established in 1982 through a collaboration between...
by admin | Jun 27, 2022 | Access, Clarity, Efficiency, Focus, Impact
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
by admin | Oct 13, 2021 | Access, Angles
If you want to get your business school into the media, you will need to pitch stories to a journalist. Being new to it, you might Google an article on constructing a winning pitch (there are plenty online). You might spend time crafting a headline-grabbing subject...
by admin | Aug 11, 2021 | Access
Imagine opening your laptop one morning to discover a really great piece of press coverage for your business school. How do you feel? Excited? Proud? Satisfied? If, like us, you are motivated by making an impact for your school, probably all...
by Toby Roe | Feb 3, 2021 | Access
When business schools are trying to improve their press coverage, they often focus on increasing their output – especially when they want quick results. More press releases, wider press lists, multiple topics, a bigger list of spokespeople. But consider…...
by Toby Roe | Nov 25, 2020 | Access
Business schools are a goldmine of alumni stories for media relations activity. At Roe Communications, we’ve pitched stories to the media about founders of exciting start-ups, alumni who are making huge policy decisions in government or public service, and people who...
