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Maximising ROI from your 2025 PR budget

Maximising ROI from your 2025 PR budget

It’s that time of the year again when business school communications teams allocate their PR budgets for next year. Deciding where to invest money isn’t easy. Moreover, we know that budgets for business school marketing communications are tight. Against this backdrop,...
5 Questions with…Magdalena Wanot

5 Questions with…Magdalena Wanot

Magda is Head of Marketing and Communications at EFMD – the global management development network – where she oversees the development and implementation of external communication strategies for all EFMD activities. 1. Can you give us a bit of your...
5 Questions with… Ian Fenwick

5 Questions with… Ian Fenwick

Ian Fenwick is Director of Sasin School of Management in Bangkok and Professor of Marketing. Established in 1982, Sasin was the first school in Thailand to earn international accreditation. Sasin’s focus is to inspire.connect.transform for a better, smarter,...