Ian Fenwick is Director of Sasin School of Management in Bangkok and Professor of Marketing. Established in 1982, Sasin was the first school in Thailand to earn international accreditation. Sasin’s focus is to inspire.connect.transform for a better, smarter,...
In business school communications, time reigns supreme as the ultimate currency. As renowned jazz musician Miles Davis once asserted, “Time isn’t the main thing. It’s the only thing.” Even decades after his passing, Davis’s wisdom...
A few years back, we received a call from the Head of PR at a prominent business school. The request: to promote a major report on the greenest cities worldwide. The catch? The launch was scheduled for the next week, leaving us minimal time to prepare. We’re...
Introduction Grenoble Ecole de Management (GEM) wanted to increase awareness of the school in the international media in order to attract new students, recruit top faculty and secure new corporate partnerships. GEM is a triple-accredited school based in South-Eastern...
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
All business schools want to attract new applicants. And the GOOD NEWS is that the demand for business schools is rising. The Graduate Management Admission Council (GMAC) found in its recent report that the international candidate volume for MBA programmes...
