Introduction Grenoble Ecole de Management (GEM) wanted to increase awareness of the school in the international media in order to attract new students, recruit top faculty and secure new corporate partnerships. GEM is a triple-accredited school based in South-Eastern...
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
All business schools want to attract new applicants. And the GOOD NEWS is that the demand for business schools is rising. The Graduate Management Admission Council (GMAC) found in its recent report that the international candidate volume for MBA programmes...
Business schools just starting to build a press profile often assume that they can’t get journalists’ attention without press releases. And they are a tried and tested tool – if you have something genuinely newsworthy to say. The difficulty, of...
The two ingredients that you will need. Many business schools do a good job when it comes to getting media coverage in their regional or technical trade press. Undoubtedly, these are invaluable for raising awareness of school activities. This is particularly the case...
