Ever envy those business schools that always seem to be in the media while your emails to journalists play hide and seek? Getting media coverage isn’t easy, but there are big benefits. Creating a positive profile in the right outlets makes all your other...
Introduction Sasin School of Management had good media visibility in its home country of Thailand but recognised that it needed a bigger international profile to compete with other schools. The school was established in 1982 through a collaboration between...
Business schools just starting to build a press profile often assume that they can’t get journalists’ attention without press releases. And they are a tried and tested tool – if you have something genuinely newsworthy to say. The difficulty, of...
If you want to get your business school into the media, you will need to pitch stories to a journalist. Being new to it, you might Google an article on constructing a winning pitch (there are plenty online). You might spend time crafting a headline-grabbing subject...
Many business schools recognise that engaging with the media is a powerful way of building their reputation. What they don’t often realise is that they are sometimes using practices that will actually reduce the chances or even harm their ability to achieve consistent...
Faculty research is one of the key outputs from business schools and something that marketing communications teams are often asked to support. Getting it right raises awareness of your academic strengths and can: Lead to new industry partnerships Help you get noticed...
