Being clear on your objectives is the first step to an impactful PR campaign. Without having clear PR objectives from the outset, you will not be able to show how your campaign contributes to your school’s growth overall. And it might make you re-assess…
By prioritising quality over quantity and doubling down on newsworthy stories, Grenoble Ecole de Management succeeded in increasing awareness via international media outlets.
Positive press coverage can bring multiple benefits for your business school, but starting off on the right foot is essential to success. But when you commit to PR, it’s important to start off on the right foot.
In 2022, the competition for prospective business school students is hotter than ever. But having a positive media profile will make it easier to convince would-be applicants.
Business schools that prepare for media requests become seen as a reliable source and get more press coverage.
Press releases are a useful tool, but there are plenty of other ways to get your business school into the media. We give you a rundown.
If you want to get your business school into the media, you will need to pitch stories to a journalist. We show you the steps you need to take for success.
One of the key ingredients to getting press coverage is to develop effective working relationships with journalists – find out how you can make yours stronger.
When you are short on time and resources, getting press coverage for your business school can be a challenge.
It’s not easy getting your business school into the press. But by saying ‘yes’ to too many things, you could be making life more difficult.
Many business schools are considering media relations to raise brand awareness. But you can throw time and money at it – without seeing tangible results.
Business schools often increase their output when they are trying to get more press coverage. But the results don’t often justify the effort.
Consistency is the most under-rated media relations tool – and yet it is essential to building your reputation.
Media relations can help your business school build a powerful reputation, but there are numerous misconceptions about what it’s all about.
Taking too long to get media announcements out, working on non-critical activities and pushing stories that aren’t newsworthy are just some of the things that can drain your PR team’s time – and take their focus away from what’s really important.
Business schools are a goldmine of alumni stories, but to make them work for you in the media, you need to get a few things right first.
Most business schools want to use academic insights to engage external audiences – but the journey from faculty desk to external channels is often bumpy.
Many business schools don’t realise that they are sometimes using practices that will actually reduce the chances or even harm their ability to achieve consistent press coverage.
Faculty research is one of the key outputs from business schools and something that marketing communications teams are often asked to support.
The two ingredients that you will need:
Many business schools do a good job when it comes to getting media coverage in their regional or technical trade press.