Helping business schools to build powerful reputations

What do journalists want from business schools? Sian Phillips, editor of BusinessBecause gives us her take on the stories that interest her…

Securing press coverage for a business school event isn’t easy but it can be done. Here are our tips for improving your chances with the media.

“Business schools should focus on their unique strengths and avoiding diluting their brand by trying to appeal to everyone”- Magdalena Wanot of EFMD

Why do business schools struggle to interest journalists in their research stories? There are several common mistakes…

Professor Ian Fenwick, Director of Sasin School of Management discusses how the school markets itself to potential students.

Relationships are key for business schools that want to embark upon media relations. Read on for our (tongue-in-cheek) lessons from Bridgerton about media relations.

Andrew Crisp, joint owner of education consultancy, CarringtonCrisp, gives his advice on how business schools can differentiate themselves from competitors.

Lack of resources is a huge challenge for business school communicators. The answer? Use time wisely and focus on activities with the biggest impact.

Short-term thinking is the biggest challenge for business school marketing communications professionals – but it is making it harder to establish a strong reputation.

Get better media coverage for your business school in 2024 by focusing on your why, understanding what journalists want and working out how to engage with them.

By focusing on its key strengths, Sasin School of Management has been able to carve out an international reputation as a business education study destination.

Being clear on your objectives is the first step to an impactful PR campaign. Without having clear PR objectives from the outset, you will not be able to show how your campaign contributes to your school’s growth overall. And it might make you re-assess…

By prioritising quality over quantity and doubling down on newsworthy stories, Grenoble Ecole de Management succeeded in increasing awareness via international media outlets.

Positive press coverage can bring multiple benefits for your business school, but starting off on the right foot is essential to success. But when you commit to PR, it’s important to start off on the right foot. 

In 2022, the competition for prospective business school students is hotter than ever. But having a positive media profile will make it easier to convince would-be applicants.

Business schools that prepare for media requests become seen as a reliable source and get more press coverage.

Press releases are a useful tool, but there are plenty of other ways to get your business school into the media. We give you a rundown.

If you want to get your business school into the media, you will need to pitch stories to a journalist. We show you the steps you need to take for success.

One of the key ingredients to getting press coverage is to develop effective working relationships with journalists – find out how you can make yours stronger.

When you are short on time and resources, getting press coverage for your business school can be a challenge.

It’s not easy getting your business school into the press. But by saying ‘yes’ to too many things, you could be making life more difficult.

Many business schools are considering media relations to raise brand awareness. But you can throw time and money at it – without seeing tangible results.

Business schools often increase their output when they are trying to get more press coverage. But the results don’t often justify the effort.

Consistency is the most under-rated media relations tool – and yet it is essential to building your reputation.

Media relations can help your business school build a powerful reputation, but there are numerous misconceptions about what it’s all about.

Taking too long to get media announcements out, working on non-critical activities and pushing stories that aren’t newsworthy are just some of the things that can drain your PR team’s time – and take their focus away from what’s really important.

Business schools are a goldmine of alumni stories, but to make them work for you in the media, you need to get a few things right first.

Most business schools want to use academic insights to engage external audiences – but the journey from faculty desk to external channels is often bumpy.

Many business schools don’t realise that they are sometimes using practices that will actually reduce the chances or even harm their ability to achieve consistent press coverage.