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Why you need to develop a strong PR toolkit

Why you need to develop a strong PR toolkit

A strong PR toolkit is vital for getting your business school into the media. Imagine the scene A business school communications department gets an email. The Financial Times wants to speak to one of their specialist Masters students for an interview this...
Why consistency counts in business school media relations

Why consistency counts in business school media relations

What’s the secret to successful business school media relations? Many people would say that it’s about crafting compelling media pitches, having strong journalist contacts or a star spokesperson. Doubtless, all of these are great assets in your media...
Five ways to engage your faculty in content production

Five ways to engage your faculty in content production

Using academic research and insights to engage external audiences is a priority for most marketing communications teams in business schools. This is particularly true at the moment as schools seek to differentiate themselves via digital marketing during the pandemic....