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Why you need to develop a strong PR toolkit

Why you need to develop a strong PR toolkit

by | Dec 14, 2021 | Efficiency, Flow

A strong PR toolkit is vital for getting your business school into the media. Imagine the scene A business school communications department gets an email. The Financial Times wants to speak to one of their specialist Masters students for an interview this...
Why consistency counts in business school media relations

Why consistency counts in business school media relations

by | Jan 11, 2021 | Flow

What’s the secret to successful business school media relations? Many people would say that it’s about crafting compelling media pitches, having strong journalist contacts or a star spokesperson. Doubtless, all of these are great assets in your media...
Five ways to engage your faculty in content production

Five ways to engage your faculty in content production

by | Nov 18, 2020 | Flow

Using academic research and insights to engage external audiences is a priority for most marketing communications teams in business schools. This is particularly true at the moment as schools seek to differentiate themselves via digital marketing during the pandemic....

Promoting business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, being asked to do more with less. All while navigating internal politics, dealing with the impact of AI, and dealing with conflicting priorities.

These are just some of the challenges we uncovered in our latest Knowing Me Knowing You study.

Drawing on insights from 59 senior practitioners across 15 countries, the report examines issues faced by marketing and communications in business education. Alongside our partners, EFMD and CarringtonCrisp, we share insights and make recommendations for action.  

Actionable insights. Real solutions. Ready to use straight away

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