by admin | Jun 5, 2025 | Impact
Today, social media and media relations are no longer separate disciplines. They are deeply interconnected. While media relations focuses on building relationships with journalists and securing earned media coverage, social media amplifies these efforts by extending...
by admin | May 2, 2025 | Impact
Nacho Cecilia is the Chief Communications Officer (CCO) of the UPF Barcelona School of Management. He lives in Barcelona with his wife and two kids. He is responsible for leading the reputation and communication strategies of a double-accredited business school. This...
by admin | Apr 11, 2025 | Impact
In the highly competitive world of higher education, student recruitment is a constant challenge for business schools. This is particularly high on the agenda now, with uncertainty over visas and immigration policies and students questioning the ROI of business...
by admin | Mar 12, 2025 | Impact
Picture this. The marketing communications team at a business school has identified that it is lacking visibility in the media. Journalists rarely ring the school Major business education reports exclude it Reporters disregard its research and innovation. The result?...
by admin | Mar 3, 2025 | Impact
Emily Olyarchuk is an American communications professional who now calls France home. As the Head of Brand Strategy, Reputation & Influence at ESCP Business School, she is dedicated to elevating the school’s global presence by promoting its vibrant...
by admin | Jan 31, 2025 | Impact
Dan Maggs is Director of Partnerships & External Engagement at King’s Business School. His team oversees the School’s marketing, communications, partnership, alumni and events functions. A member of the Senior Management Team, Dan works closely with the School’s...
