All business schools want to attract new applicants. And the GOOD NEWS is that the demand for business schools is rising. The Graduate Management Admission Council (GMAC) found in its recent report that the international candidate volume for MBA programmes...
Business schools just starting to build a press profile often assume that they can’t get journalists’ attention without press releases. And they are a tried and tested tool – if you have something genuinely newsworthy to say. The difficulty, of...
The two ingredients that you will need. Many business schools do a good job when it comes to getting media coverage in their regional or technical trade press. Undoubtedly, these are invaluable for raising awareness of school activities. This is particularly the case...
