Business schools just starting to build a press profile often assume that they can’t get journalists’ attention without press releases. And they are a tried and tested tool – if you have something genuinely newsworthy to say. The difficulty, of...
The two ingredients that you will need. Many business schools do a good job when it comes to getting media coverage in their regional or technical trade press. Undoubtedly, these are invaluable for raising awareness of school activities. This is particularly the case...