by admin | Dec 20, 2024 | Impact
Graduating with a Bachelor’s degree in English and a Master’s in Art History, Marguerite Moulin began her career in digital within start-ups in Paris, focusing on web content production. She then worked for 10 years in communication agencies. Marguerite...
by admin | Oct 24, 2024 | Efficiency, Impact
It’s that time of the year again when business school communications teams allocate their PR budgets for next year. Deciding where to invest money isn’t easy. Moreover, we know that budgets for business school marketing communications are tight. Against this backdrop,...
by admin | Sep 18, 2024 | Focus, Impact
Magda is Head of Marketing and Communications at EFMD – the global management development network – where she oversees the development and implementation of external communication strategies for all EFMD activities. 1. Can you give us a bit of your...
by admin | Jul 3, 2024 | Efficiency, Impact
Ian Fenwick is Director of Sasin School of Management in Bangkok and Professor of Marketing. Established in 1982, Sasin was the first school in Thailand to earn international accreditation. Sasin’s focus is to inspire.connect.transform for a better, smarter,...
by admin | May 15, 2024 | Focus, Impact
In business school communications, time reigns supreme as the ultimate currency. As renowned jazz musician Miles Davis once asserted, “Time isn’t the main thing. It’s the only thing.” Even decades after his passing, Davis’s wisdom...
by Toby Roe | Mar 6, 2024 | Focus, Impact
A few years back, we received a call from the Head of PR at a prominent business school. The request: to promote a major report on the greenest cities worldwide. The catch? The launch was scheduled for the next week, leaving us minimal time to prepare. We’re...
