– What students want to hear from business schools –
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Campus Comms Unplugged
Our podcast, Campus Comms Unplugged, hosted by Toby Roe, explores the challenges and opportunities shaping the future of marketing and communications in business education. We aim to overcome barriers faced by marketing communications professionals within business schools and help them make a bigger impact with their campaigns.
Each month, we feature insights from leaders in the field. We cover topics such as strategy, messaging, AI, international student trends, and more.
Episode 2
In this episode, host Toby Roe sat down with Dr Amber Wigmore Alvarez, Chief University Partnerships Officer at JobTeaser.
Considered one of the foremost global experts on Employability and the Future of Work. Amber is currently Chief University Partnerships Officer at JobTeaser and holds academic roles as Associate Professor at Universidad Loyola and IE University. She is a leading authority on bringing together and meeting the needs of business schools, early-career professionals and employers.
In this conversation, Amber and Toby considered what students want from their institutions to help them succeed in their studies, careers and in the world of work. And what this means for how institutions market and communicate their offerings.
Key takeaways
- Authenticity in messaging. It’s vitally important for schools to showcase real student experiences in outcomes.
- Highlighting strategic partnerships. This is a key way to show your school’s role in shaping industry-ready graduates.
- Digital ambassadors. Encourage faculty, students and alumni to enhance your digital footprint.
- Communicating skills development. In today’s market, students and employers want to see evidence of key skills such as agility, adaptability and AI fluency.
- Community impact. Show how your school impacts both the local community and prepares students for international opportunities.
“There is a disconnect between schools saying we’re on the cutting edge of AI in our career centre, but yet they themselves are not keeping abreast or savvy enough to educate the students on it. And from an employer perspective, it’s a red flag when schools aren’t able to articulate how they see AI being used by their students in their daily lives.” – Dr Amber Wigmore Alvarez
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