Siân is the editor of BusinessBecause, a website that publishes content about graduate management education and postgraduate business careers. She leads the editorial strategy for the site, managing a team of writers and content producers. 1. Can you give us a bit of...
We often get asked by business schools to help them get press coverage for events. They’ve included conferences, forums, fire-side chats, start-up pitching competitions and days focused on particular themes, such as sustainability or AI. They might be aimed at...
Business schools are treasure troves of research on business, management and leadership. They cover many topics from diversity to productivity, family enterprise to innovation, sustainability to technology transformation. Despite this, business schools still struggle...
Relationships are key for business schools that want to embark upon media relations. Here at Roe Comms, we’ve been engrossed by the latest Season of Bridgerton, Netflix’s Regency smash hit. It follows eight Bridgerton siblings searching for advantageous matches on the...
Ever envy those business schools that always seem to be in the media while your emails to journalists play hide and seek? Getting media coverage isn’t easy, but there are big benefits. Creating a positive profile in the right outlets makes all your other...
Introduction Sasin School of Management had good media visibility in its home country of Thailand but recognised that it needed a bigger international profile to compete with other schools. The school was established in 1982 through a collaboration between...
