by admin | Feb 12, 2025 | Access, Angles
By focusing on strong media pitches, the Oxford Smith School has started to build awareness for its business education programmes in the press. Introduction The Smith School of Enterprise and the Environment at the University of Oxford wanted to raise awareness of its...
by admin | Jan 17, 2025 | Access, Angles
Many business schools struggle to secure media coverage despite consistent efforts. They often question why their stories fail to attract attention: “We publish a story every week.” “We have the CEO of Microsoft speaking, why aren’t journalists...
by admin | Dec 4, 2024 | Access, Angles
One of the primary reasons business schools approach us is that they want to improve their coverage in the international media. Often they are very good at generating press coverage in their own country or region, either through their team or through an agency. But...
by admin | Nov 7, 2024 | Access, Angles
Siân is the editor of BusinessBecause, a website that publishes content about graduate management education and postgraduate business careers. She leads the editorial strategy for the site, managing a team of writers and content producers. 1. Can you give us a bit of...
by admin | Oct 2, 2024 | Access, Angles
We often get asked by business schools to help them get press coverage for events. They’ve included conferences, forums, fire-side chats, start-up pitching competitions and days focused on particular themes, such as sustainability or AI. They might be aimed at...
by admin | Jul 11, 2024 | Access, Angles
Business schools are treasure troves of research on business, management and leadership. They cover many topics from diversity to productivity, family enterprise to innovation, sustainability to technology transformation. Despite this, business schools still struggle...
