When business schools first approach us about PR, they often have a specific project in mind. A typical conversation might go like this: “We are holding an event next month – can you help us get some media coverage?” “It’s our 50th anniversary next year;...
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
Over many years of working with business schools, we have come across numerous misconceptions about what media relations is all about. Done well, media relations can help you build a powerful reputation, stand out from competitor schools, deliver new content and boost...
