by admin | Dec 14, 2021 | Efficiency, Flow
A strong PR toolkit is vital for getting your business school into the media. Imagine the scene A business school communications department gets an email. The Financial Times wants to speak to one of their specialist Masters students for an interview this...
by Toby Roe | Jan 11, 2021 | Flow
What’s the secret to successful business school media relations? Many people would say that it’s about crafting compelling media pitches, having strong journalist contacts or a star spokesperson. Doubtless, all of these are great assets in your media...
by Toby Roe | Nov 18, 2020 | Flow
Using academic research and insights to engage external audiences is a priority for most marketing communications teams in business schools. This is particularly true at the moment as schools seek to differentiate themselves via digital marketing during the pandemic....
