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Why you need to develop a strong PR toolkit

Why you need to develop a strong PR toolkit

by | Dec 14, 2021 | Efficiency, Flow

A strong PR toolkit is vital for getting your business school into the media. Imagine the scene A business school communications department gets an email. The Financial Times wants to speak to one of their specialist Masters students for an interview this...
Why consistency counts in business school media relations

Why consistency counts in business school media relations

by | Jan 11, 2021 | Flow

What’s the secret to successful business school media relations? Many people would say that it’s about crafting compelling media pitches, having strong journalist contacts or a star spokesperson. Doubtless, all of these are great assets in your media...
Five ways to engage your faculty in content production

Five ways to engage your faculty in content production

by | Nov 18, 2020 | Flow

Using academic research and insights to engage external audiences is a priority for most marketing communications teams in business schools. This is particularly true at the moment as schools seek to differentiate themselves via digital marketing during the pandemic....

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.

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