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Why your business school needs clear PR objectives

Why your business school needs clear PR objectives

When business schools first approach us about PR, they often have a specific project in mind. A typical conversation might go like this:  “We are holding an event next month – can you help us get some media coverage?” “It’s our 50th anniversary next year;...
How to get press coverage when you are snowed under

How to get press coverage when you are snowed under

Most business schools want to get more press coverage. But if you are a busy marketing communications director, you’ll know that this is often easier said than done.   Looking at your diary today, you could be: Facilitating a marketing team meetingCarrying...
How to get your business school into the press

How to get your business school into the press

Getting your business school featured in the press can seem like an uphill struggle.  You meet weekly with internal teams. Faculty send you a stream of stories. You issue regular press releases.  Still, you are struggling to get journalists to take...

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.