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Client coverage (Economist.com) – Adapt or Die

Client coverage (Economist.com) – Adapt or Die

Very excited to help not one, but two, clients appear in this piece on Economist.com. Both Andrew Crisp, founder of Carrington Crisp and Exeter University Business School, are featured in this article about how business schools can remain relevant in today’s...

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.