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Delighted to help promote our client Modern Human’s innovative work developing the British National Formulary (BNF) App.

The App, introduced in July 2017, contains comprehensive information about all of the prescription medicines available on the NHS, and is used by over 126,000 clinicians each month. It is estimated it has been used to prescribe drugs safely to over 10 million patients and save each clinician roughly 15 hours a year or approximately 150,000 hours across the NHS each month.

The app received great coverage in Design Week, and has won at three prestigious awards ceremonies – British Interactive Media, Building Better Healthcare and Driven by Design Awards.

Promoting business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, being asked to do more with less. All while navigating internal politics, dealing with the impact of AI, and dealing with conflicting priorities.

These are just some of the challenges we uncovered in our latest Knowing Me Knowing You study.

Drawing on insights from 59 senior practitioners across 15 countries, the report examines issues faced by marketing and communications in business education. Alongside our partners, EFMD and CarringtonCrisp, we share insights and make recommendations for action.  

Actionable insights. Real solutions. Ready to use straight away