Ensuring our clients are top-of-mind for journalists looking for comment is a core part of our media relations programmes. Here, Stuart Robinson, MBA Director at the University of Exeter Business School, discusses his views on MBAs versus Masters Degrees with influential publication, BusinessBecause.
Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.
That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.
Actionable insights. Real solutions. Ready to use straight away.