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Every year the Chartered Association of Business Schools surveys its 130 member institutions to analyse the most pressing issues and trends. This year’s survey, covered in the Financial Times, reveals that in the last 12 months, the number of UK business schools seeing a reduction in EU funding  has doubled. Bodies linked to EU governments are the source of almost a quarter of all business and management research funding – 15 per cent of schools relayed that EU research funding had been cut compared to 6 per cent in 2017. Subsequently, increasing amounts of schools are seeking partnerships outside the EU (38 per cent, up from 16 per cent in 2017).

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.