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Every year the Chartered Association of Business Schools surveys its 130 member institutions to analyse the most pressing issues and trends. This year’s survey, covered in the Financial Times, reveals that in the last 12 months, the number of UK business schools seeing a reduction in EU funding  has doubled. Bodies linked to EU governments are the source of almost a quarter of all business and management research funding – 15 per cent of schools relayed that EU research funding had been cut compared to 6 per cent in 2017. Subsequently, increasing amounts of schools are seeking partnerships outside the EU (38 per cent, up from 16 per cent in 2017).

Promoting business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, being asked to do more with less. All while navigating internal politics, dealing with the impact of AI, and dealing with conflicting priorities.

These are just some of the challenges we uncovered in our latest Knowing Me Knowing You study.

Drawing on insights from 59 senior practitioners across 15 countries, the report examines issues faced by marketing and communications in business education. Alongside our partners, EFMD and CarringtonCrisp, we share insights and make recommendations for action.  

Actionable insights. Real solutions. Ready to use straight away