Delighted with this coverage of an international study of the MBA market for client, Carrington Crisp in The Globe and Mail. The Tomorrow’s MBA report, published in association with EFMD, looked at what MBA providers need to do to stay ahead of the game in a changing and competitive international market.
Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.
That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.
Actionable insights. Real solutions. Ready to use straight away.