by admin | Mar 3, 2026 | Access
Most business schools aspire to be in top-tier media outlets, including the Financial Times, Forbes, and Bloomberg. And with AI search prioritising high authority news sources, many schools are doubling down on their PR activities. But getting into top-tier media is...
by admin | Nov 13, 2025 | Access
The media landscape has changed dramatically. Traditional newsrooms have shrunk. More journalists have moved into freelance or hybrid roles. Often, they have to juggle multiple beats and deadlines. At the same time, media outlets are fighting a tide of AI-generated...
by admin | Jun 6, 2025 | Access
Ian Wylie is an experienced journalist who writes features for the Financial Times and The Guardian and produces and presents radio programmes and podcasts for BBC Radio 4 and Monocle Radio. He also teaches journalism to undergraduates and postgraduates at Newcastle...
by admin | Mar 31, 2025 | Access, Angles
Marc Ethier is the managing editor of Poets&Quants. He lives in Oakland, California, with his wife, Lisa, daughter Sylvie, and son Luc. 1. Can you give us a bit of your “back story”? What led you to your current career path? ...
by admin | Feb 12, 2025 | Access, Angles
By focusing on strong media pitches, the Oxford Smith School has started to build awareness for its business education programmes in the press. Introduction The Smith School of Enterprise and the Environment at the University of Oxford wanted to raise awareness of its...
by admin | Jan 17, 2025 | Access, Angles
Many business schools struggle to secure media coverage despite consistent efforts. They often question why their stories fail to attract attention: “We publish a story every week.” “We have the CEO of Microsoft speaking, why aren’t journalists...
