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5 Questions with…Ian Wylie

5 Questions with…Ian Wylie

Ian Wylie is an experienced journalist who writes features for the Financial Times and The Guardian and produces and presents radio programmes and podcasts for BBC Radio 4 and Monocle Radio. He also teaches journalism to undergraduates and postgraduates at Newcastle...
5 Questions with…Marc Ethier

5 Questions with…Marc Ethier

Marc Ethier is the managing editor of Poets&Quants. He lives in Oakland, California, with his wife, Lisa, daughter Sylvie, and son Luc.  1. Can you give us a bit of your “back story”? What led you to your current career path?   ...
How to get international media coverage in 2025

How to get international media coverage in 2025

One of the primary reasons business schools approach us is that they want to improve their coverage in the international media. Often they are very good at generating press coverage in their own country or region, either through their team or through an agency. But...
5 Questions with…Siân Phillips

5 Questions with…Siân Phillips

Siân is the editor of BusinessBecause, a website that publishes content about graduate management education and postgraduate business careers. She leads the editorial strategy for the site, managing a team of writers and content producers. 1. Can you give us a bit of...

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.