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4 Ways PR can showcase business school ROI

4 Ways PR can showcase business school ROI

Prospective students and parents care about value. According to the BusinessBecause Cost of MBA Report 2025, the estimated average total cost of studying at one of the world’s top MBAs is around $203k. Of course, not all business programmes cost that much...
5 tips for amplifying media relations through social media

5 tips for amplifying media relations through social media

Today, social media and media relations are no longer separate disciplines. They are deeply interconnected. While media relations focuses on building relationships with journalists and securing earned media coverage, social media amplifies these efforts by extending...
5 Questions with…Nacho Cecilia

5 Questions with…Nacho Cecilia

Nacho Cecilia is the Chief Communications Officer (CCO) of the UPF Barcelona School of Management. He lives in Barcelona with his wife and two kids. He is responsible for leading the reputation and communication strategies of a double-accredited business school. This...
5 Questions with…Emily Olyarchuk

5 Questions with…Emily Olyarchuk

Emily Olyarchuk is an American communications professional who now calls France home. As the Head of Brand Strategy, Reputation & Influence at ESCP Business School, she is dedicated to elevating the school’s global presence by promoting its vibrant...