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Campus Comms Unplugged – a Dean’s perspective

Campus Comms Unplugged – a Dean’s perspective

🎧Listen now on Spotify A podcast for business school communications professionals We’re excited to launch a new podcast for business school communications professionals!Campus Comms Unplugged, hosted by Toby Roe, will explore the challenges and...
4 Ways PR can showcase business school ROI

4 Ways PR can showcase business school ROI

Prospective students and parents care about value. According to the BusinessBecause Cost of MBA Report 2025, the estimated average total cost of studying at one of the world’s top MBAs is around $203k. Of course, not all business programmes cost that much...
5 tips for amplifying media relations through social media

5 tips for amplifying media relations through social media

Today, social media and media relations are no longer separate disciplines. They are deeply interconnected. While media relations focuses on building relationships with journalists and securing earned media coverage, social media amplifies these efforts by extending...
5 Questions with…Nacho Cecilia

5 Questions with…Nacho Cecilia

Nacho Cecilia is the Chief Communications Officer (CCO) of the UPF Barcelona School of Management. He lives in Barcelona with his wife and two kids. He is responsible for leading the reputation and communication strategies of a double-accredited business school. This...

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.