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How should business schools promote rankings?

Many business schools use third party rankings across their marketing activities. But with new research calling for changes to the way that rankings are compiled, have business schools become too reliant on them? Or is there a smarter way to use them in promoting...
Do an MBA, start a business?

Do an MBA, start a business?

Starting a business is a major motivation for an increasing amount of MBA applicants, reveals a new study, Tomorrow’s MBA 2016 from CarringtonCrisp, supported by EFMD. Focus on entrepreneurship Conducted amongst 1,000 MBA applicants worldwide, the study found that...
Getting your research into the media

Getting your research into the media

One of the joys of business schools and higher education providers is the quality and breadth of research that they undertake. It makes great content and can generate valuable press coverage if promoted properly. Here are five top tips for getting business and...
What now for UK business schools post-Brexit?

What now for UK business schools post-Brexit?

Now that the dust is starting to settle on the European referendum, UK business schools and Universities, like the wider business community, are starting to formulate their plans for a post-Brexit world. What can they expect? Clearly, as with other sectors, there are...

Promoting business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, being asked to do more with less. All while navigating internal politics, dealing with the impact of AI, and dealing with conflicting priorities.

These are just some of the challenges we uncovered in our latest Knowing Me Knowing You study.

Drawing on insights from 59 senior practitioners across 15 countries, the report examines issues faced by marketing and communications in business education. Alongside our partners, EFMD and CarringtonCrisp, we share insights and make recommendations for action.  

Actionable insights. Real solutions. Ready to use straight away