by admin | Sep 18, 2024 | Focus, Impact
Magda is Head of Marketing and Communications at EFMD – the global management development network – where she oversees the development and implementation of external communication strategies for all EFMD activities. 1. Can you give us a bit of your...
by admin | Jul 3, 2024 | Efficiency, Impact
Ian Fenwick is Director of Sasin School of Management in Bangkok and Professor of Marketing. Established in 1982, Sasin was the first school in Thailand to earn international accreditation. Sasin’s focus is to inspire.connect.transform for a better, smarter,...
by admin | May 15, 2024 | Focus, Impact
In business school communications, time reigns supreme as the ultimate currency. As renowned jazz musician Miles Davis once asserted, “Time isn’t the main thing. It’s the only thing.” Even decades after his passing, Davis’s wisdom...
by Toby Roe | Mar 6, 2024 | Focus, Impact
A few years back, we received a call from the Head of PR at a prominent business school. The request: to promote a major report on the greenest cities worldwide. The catch? The launch was scheduled for the next week, leaving us minimal time to prepare. We’re...
by admin | Sep 22, 2022 | Impact
Introduction Grenoble Ecole de Management (GEM) wanted to increase awareness of the school in the international media in order to attract new students, recruit top faculty and secure new corporate partnerships. GEM is a triple-accredited school based in South-Eastern...
by admin | Jun 27, 2022 | Access, Clarity, Efficiency, Focus, Impact
So, you’ve decided that you want to generate press coverage for your business school. Great! Positive press coverage will bring benefits to your business school. You will become more visible online, leading to increased enquiries and better rankings for...
