+44 (0) 1844 211673 info@roecomms.com
More than words: how to pitch to journalists

More than words: how to pitch to journalists

If you want to get your business school into the media, you will need to pitch stories to a journalist. Being new to it, you might Google an article on constructing a winning pitch (there are plenty online). You might spend time crafting a headline-grabbing subject...
How to build stronger journalist relationships

How to build stronger journalist relationships

Imagine opening your laptop one morning to discover a really great piece of press coverage for your business school.  How do you feel? Excited? Proud? Satisfied? If, like us, you are motivated by making an impact for your school, probably all...

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.