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How should business schools promote rankings?

Many business schools use third party rankings across their marketing activities. But with new research calling for changes to the way that rankings are compiled, have business schools become too reliant on them? Or is there a smarter way to use them in promoting...
Do an MBA, start a business?

Do an MBA, start a business?

Starting a business is a major motivation for an increasing amount of MBA applicants, reveals a new study, Tomorrow’s MBA 2016 from CarringtonCrisp, supported by EFMD. Focus on entrepreneurship Conducted amongst 1,000 MBA applicants worldwide, the study found that...
Getting your research into the media

Getting your research into the media

One of the joys of business schools and higher education providers is the quality and breadth of research that they undertake. It makes great content and can generate valuable press coverage if promoted properly. Here are five top tips for getting business and...

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.