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Universities and rankings claims

Universities and rankings claims

Six UK universities have been forced to correct marketing claims based on rankings and other performance tables. The decision by the Advertising Standards Authority highlights two marketing issues within the sector. First, is the huge importance that many universities...

How should business schools promote rankings?

Many business schools use third party rankings across their marketing activities. But with new research calling for changes to the way that rankings are compiled, have business schools become too reliant on them? Or is there a smarter way to use them in promoting...

Marketing business schools shouldn't feel this hard

Fighting for budget, proving ROI to sceptical leadership, keeping up with Gen Z and AI. All while navigating internal politics, protecting your mental health, and learning when to push back. It's overwhelming.

That's why we created Campus Comms Unplugged with Toby Roe, which tackles both the strategic challenges and the practical solutions of business school marketing. In episode one, Kai Peters (former Dean of Ashridge, 30+ years leading business schools) gets candid about budget battles and buzzword overload and what comms professionals can do differently.

Actionable insights. Real solutions. Ready to use straight away.