Blog
When media stories don’t land: what to do next
Despite best efforts, sometimes media stories just don’t land with journalists. We look at what business schools can do…
Campus Comms Unplugged – a Dean’s perspective
Episode 1: buzzwords, budgets and building visibility. Kai Peters gives us the Dean’s perspective on business school communications…
4 Ways PR can showcase business school ROI
Communicating ROI has become a top priority for business school marketing teams. PR can help prospective students see the value of their investment…
5 Questions with…Nalisha Patel
Nalisha Patel from GMAC gives us her advice on how business schools can differentiate themselves to the right candidates…
Ask the experts: how to differentiate your business school
Differentiation is a perennial challenge for business schools. Five leaders in business education give their advice…
5 Questions with…Ian Wylie
“The job of a journalist like me is to serve the reader’s needs and interests, not those of the school.” Journalist, Ian Wylie, tells us what he wants from PRs…
5 tips for amplifying media relations through social media
Integrating social media and media relations can elevate a business school’s visibility and credibility across platforms. Here are our tips on how to use both successfully.
5 Questions with…Nacho Cecilia
Strategic decision-making and anticipation. Nacho Cecilia gives us his insights on building brand reputation for UPF Barcelona.
6 ways media relations can drive student recruitment for business schools
In today’s competitive educational landscape, driving student recruitment is a constant challenge. Find out how media relations can help…
5 Questions with…Marc Ethier
What stories does Poets&Quants want from business schools? Marc Ethier, Managing Editor, gives us the inside track…
5 Practical steps to build a business case for media relations
You’ve bought into the idea that your business school needs to invest in media relations. But how do you convince your senior leadership team?
5 Questions with…Emily Olyarchuk
Embrace new technologies, learn from other industries and use humour! Emily Olyarchuk from ESCP shares her insights on business school communications…
How the Oxford Smith School broke into the business education media
A focus on strong media pitches has helped the Oxford Smith School to build awareness for its business education programmes…
5 Questions with…Dan Maggs
Banning the word “unique” and doubling-down on student stories – Dan Maggs from King’s Business School shares his advice for business school communicators…
Why saying “no” more often could improve your media coverage
Trying to please everyone internally can result in business schools missing out on media coverage. Discover our tips for preventing this issue…
5 Questions with…Marguerite Moulin
How do business schools stay ahead of communication trends? Marguerite Moulin tells us how ESSCA stands out from the crowd…
How to get international media coverage in 2025
Sometimes, business schools find it hard to break into the international media. Read on for our top tips on getting international press coverage in 2025.
5 Questions with…Siân Phillips
What do journalists want from business schools? Sian Phillips, editor of BusinessBecause gives us her take on the stories that interest her…
Maximising ROI from your 2025 PR budget
It’s that time of the year again when business school communications teams allocate their PR budgets for next year. Deciding where to invest money...
Top 5 tips for securing media coverage for your business school event
Securing press coverage for a business school event isn’t easy but it can be done. Here are our tips for improving your chances with the media.
5 Questions with…Magdalena Wanot
“Business schools should focus on their unique strengths and avoiding diluting their brand by trying to appeal to everyone”- Magdalena Wanot of EFMD
7 reasons why journalists aren’t covering your research
Why do business schools struggle to interest journalists in their research stories? There are several common mistakes…
5 Questions with… Ian Fenwick
Professor Ian Fenwick, Director of Sasin School of Management discusses how the school markets itself to potential students.
Bridgerton: 4 Surprising Lessons for Media Relations
Relationships are key for business schools that want to embark upon media relations. Read on for our (tongue-in-cheek) lessons from Bridgerton about media relations.
5 Questions With… Andrew Crisp
Andrew Crisp, joint owner of education consultancy, CarringtonCrisp, gives his advice on how business schools can differentiate themselves from competitors.
Why time is the ultimate currency in business school communications
Lack of resources is a huge challenge for business school communicators. The answer? Use time wisely and focus on activities with the biggest impact.
The pitfalls of short-term thinking in business school PR
Short-term thinking is the biggest challenge for business school marketing communications professionals – but it is making it harder to establish a strong reputation.
3 ways to get better media coverage in 2024
Get better media coverage for your business school in 2024 by focusing on your why, understanding what journalists want and working out how to engage with them.
How Sasin School of Management kick-started its international PR
By focusing on its key strengths, Sasin School of Management has been able to carve out an international reputation as a business education study destination.
Why your business school needs clear PR objectives
Being clear on your objectives is the first step to an impactful PR campaign. Without having clear PR objectives from the outset, you will not be able to show how your campaign contributes to your school’s growth overall. And it might make you re-assess…
How Grenoble Ecole de Management improved international media coverage
By prioritising quality over quantity and doubling down on newsworthy stories, Grenoble Ecole de Management succeeded in increasing awareness via international media outlets.
New to PR? 4 tips for business schools
Positive press coverage can bring multiple benefits for your business school, but starting off on the right foot is essential to success. But when you commit to PR, it’s important to start off on the right foot.
Why a strong media profile makes it easier to recruit students
In 2022, the competition for prospective business school students is hotter than ever. But having a positive media profile will make it easier to convince would-be applicants.
Why you need to develop a strong PR toolkit
Business schools that prepare for media requests become seen as a reliable source and get more press coverage.
Six proven ways to get media coverage without press releases
Press releases are a useful tool, but there are plenty of other ways to get your business school into the media. We give you a rundown.
More than words: how to pitch to journalists
If you want to get your business school into the media, you will need to pitch stories to a journalist. We show you the steps you need to take for success.
How to build stronger journalist relationships
One of the key ingredients to getting press coverage is to develop effective working relationships with journalists – find out how you can make yours stronger.
How to get press coverage when you are snowed under
When you are short on time and resources, getting press coverage for your business school can be a challenge.
How to get your business school into the press
It’s not easy getting your business school into the press. But by saying ‘yes’ to too many things, you could be making life more difficult.
Considering PR for your business school? Do these 3 things first
Many business schools are considering media relations to raise brand awareness. But you can throw time and money at it – without seeing tangible results.
Why doing more of the same won’t get you better press coverage
Business schools often increase their output when they are trying to get more press coverage. But the results don’t often justify the effort.
Why consistency counts in business school media relations
Consistency is the most under-rated media relations tool – and yet it is essential to building your reputation.
Myth-busting: six media relations myths that you need to stop believing
Media relations can help your business school build a powerful reputation, but there are numerous misconceptions about what it’s all about.
Five proven ways to save time on your business school PR
Taking too long to get media announcements out, working on non-critical activities and pushing stories that aren’t newsworthy are just some of the things that can drain your PR team’s time – and take their focus away from what’s really important.
The Dos and Don’ts of using alumni in your media relations
Business schools are a goldmine of alumni stories, but to make them work for you in the media, you need to get a few things right first.
Five ways to engage your faculty in content production
Most business schools want to use academic insights to engage external audiences – but the journey from faculty desk to external channels is often bumpy.
Stop doing these things now if you want better press coverage
Many business schools don’t realise that they are sometimes using practices that will actually reduce the chances or even harm their ability to achieve consistent press coverage.
